Oct
20
2011

The 5 Dimensions of Brand Definition in Strategic Brand Planning

Many companies start from humble beginnings and grow organically without any solid plans for brand development. As these companies reach a certain point in their growth, they often come to realize that, in order to break through to the next level, they must proactively define their brand. Without taking this important step, these companies risk [...]

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Aug
26
2011

Importance of Public Relations in Media

In the media driven world, journalism is on the stage. Everybody wants to be in news and consider that journalism is the only tool to put on the stage. But the real players are public relations professionals and advertisers. They play the vital role in bringing an individual, a group, an organization or a product [...]

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